October 20, 2006, Newsletter Issue #29: Branding your company in a banner ad
Tip of the Week
Online advertising campaigns with the primary goal of branding a company can use banner ads effectively to reach a wide audience and to target potential customers. Branding is essentially putting your company name in the minds of the potential consumers through repeated exposure. An Internet user who sees your company name several times may be more likely to choose your product or service when they have a need for making a purchase. Additionally, interactive banner ads can be used to increase the amount of time a web surfer views your brand. Tracking the interaction gives you a great way to measure the return on your advertising dollars, when click throughs are not the primary goal.
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