April 14, 2006, Newsletter Issue #3: Choosing a target market for your banner ad
Tip of the Week
Running banner ads to a general audience may not always provide the best results. This type of haphazard advertising will most likely result in wasted advertising budget on an audience that is not interested in your product or service. Instead you should target your banner ads to your desired audience. Sometimes it’s apparent what your target market is, but if not, ask your customers what websites they frequent or conduct research to determine which genre of websites is most likely to attract their attention. This information will help you to determine where to place your banner ads.
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