May 12, 2006, Newsletter Issue #7: How to choose a banner ad designer
Tip of the Week
When selecting a banner ad design firm for your next online advertising campaign, there are a few simple ways to ensure you get good quality work. Work with a banner ad designer who matches your price point. In general, you will get what you pay for and the quality of the work will be proportional to the price you pay. Review samples of their work to see if their style matches what you are looking for. If you see a banner ad you like, ask for something similar. This helps a designer get a feel for what you like, without knowing anything about you. Work with a banner ad designer that gets back to you quickly. If they reply to your inquiries quickly, you can expect them to reply quickly in the future when you have additional questions.
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