May 5, 2006, Newsletter Issue #6: Using a strong call to action on your banner ad
Tip of the Week
On your banner ad, you have limited space, so text needs to be clear and concise. So should you use some of your valuable real estate for the words ´click here´? The simple answer is yes, absolutely. The use of a clear and concise call to action is proven to increase click through rates on your banner ads. A call to action is a feature on your banner ad that gives the viewer a path of action. Use click here or something equally clear to get the user clicking on your banner and visiting your Web site.
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