June 30, 2006, Newsletter Issue #14: What is the IAB?

Tip of the Week

The IAB is the Interactive Advertising Bureau, a group dedicated to creating standards for the banner ad design and online advertising community and increasing the use of interactive advertising. They set the standards used by many of the top publishers, such as Yahoo and AOL. Their website www.IAB.com is a good place to start when thinking about running an interactive banner ad campaign.

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