September 15, 2006, Newsletter Issue #24: Rich media banner ads

Tip of the Week

Rich media banner ads can be created with numerous different technologies, the primary one being Macromedia Flash. Flash enables streaming which enhances the appearance of a web ad by increasing the amount of animation possible within the limited file size of a web banner. Flash also allows for interactive features to be added to the banner, which separates Internet advertising from other forms of traditional advertising.

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