Who you, a Guru? After you read these 0 Banner Ads tips, you'll be one. But we're looking to recruit a Guru to blog, write a 101 tip Banner Ads book, and become a leader of this community.
Hot topics for both consumers and webmarketers on WebmasterRadio.FM
Every Wednesday, 4PM Eastern.
October 13, 2006, Newsletter Issue #28: The difference between branding banners and click through banners
1
Tip of the Week
When you first decide to do run a banner ad campaign, you want to determine whether the campaign will primarily be for branding purposes or for generating click throughs. Branding can be used to generate awareness about your product, event, or service. With this type of banner, a strong call to action is not necessary, as the message you are trying to get across will be contained within the banner ad itself. For a click through campaign, your banner ad should have a clear and concise call to action, as well as an explanation as to why someone should click on your banner.
2
About LifeTips
Now one of the top on-line publishers in the world, LifeTips offers
tips to millions of monthly visitors. Our mission mission is to make
your life smarter, better, faster and wiser. Expert writers earn dough
for what they know. And exclusive sponsors in each niche topic help us
make-it-all happen.
LifeTips is part of ideaLaunch, the hub for a group of websites offering
solutions that help clients improve mind share, market share and profit online.
