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December 15, 2006, Newsletter Issue #35: How to use a banner exchange
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Tip of the Week
When you join a banner ad exchange, you are networking together with other websites to help distribute your banners across other websites, often times for free. The concept that drives banner ad exchanges is for every 2 times you show someone else's banner ad on your website, your banner will be displayed 1 time on another website. This is a great way to get free advertising, but its success will depend on the amount of traffic your website receives. In most cases, you will need to get 1,000 page views on your website in order to get your banner displayed 500 times. Using free banner ad exchanges to advertise is a great way to get free traffic to your website.
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