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June 16, 2006, Newsletter Issue #12: Using photos to grab attention
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Tip of the Week
A picture tells a thousand words, or gets a thousand clicks. Certain photos are almost a sure thing to catch a users attention, at least for long enough to get them to engage in your banner ad. Once engaged your messaging can get to work on enticing them to click on your banner ad. Use an image that is targeted for your specific audience for the most productive use of imagery.
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