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June 30, 2006, Newsletter Issue #14: What is the IAB?
1
Tip of the Week
The IAB is the Interactive Advertising Bureau, a group dedicated to creating standards for the banner ad design and online advertising community and increasing the use of interactive advertising. They set the standards used by many of the top publishers, such as Yahoo and AOL. Their website www.IAB.com is a good place to start when thinking about running an interactive banner ad campaign.
2
About LifeTips
Now one of the top on-line publishers in the world, LifeTips offers
tips to millions of monthly visitors. Our mission mission is to make
your life smarter, better, faster and wiser. Expert writers earn dough
for what they know. And exclusive sponsors in each niche topic help us
make-it-all happen.
LifeTips is part of ideaLaunch, the hub for a group of websites offering
solutions that help clients improve mind share, market share and profit online.
