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August 25, 2006, Newsletter Issue #21: Rollover banner ads
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Tip of the Week
Rollover banners are expandable banner ads that grow in size when the cursor is placed over the banner ad. The primary advantage is a vastly expanded advertising area. Tracking of brand interactivity is also an advantage. With traditional click through banner advertising, there is no way to measure whether the ad was actually viewed. With rollover banner ads, you can measure interactivity with the ad, even if no click through action is initiated.
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