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September 1, 2006, Newsletter Issue #22: Expandable banner ads
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Tip of the Week
Expandable banner ads fit into advertised space reserved for standard banner ad sizes, but allows for a more diverse advertising message as panels can expand out from the initial banner upon user interaction. Leading the way is a technology called PointRoll. While other technologies are available, PointRoll marries an easy-to-use technology with very advanced features like streaming video, advanced tracking capabilities, and online polls. Creating expandable banners should be left to experienced developers and should be used for large ad runs.
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