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September 15, 2006, Newsletter Issue #24: Rich media banner ads
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Tip of the Week
Rich media banner ads can be created with numerous different technologies, the primary one being Macromedia Flash. Flash enables streaming which enhances the appearance of a web ad by increasing the amount of animation possible within the limited file size of a web banner. Flash also allows for interactive features to be added to the banner, which separates Internet advertising from other forms of traditional advertising.
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