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September 29, 2006, Newsletter Issue #26: How to track web banner clicks in Macromedia Flash
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Tip of the Week
Tracking clicks in a Flash banner ad is done using a button with the clickTag code added to the action of the button. When a user clicks on your banner, a request is sent to the ad server. This is then recorded as a click by the ad serving software. Publishers use different variations of the clickTag code, so check with the publisher to see what should be embedded in the banner. Directions on adding clickTag to a banner are available online, or can be found on this Flash tracking page.
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