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September 8, 2006, Newsletter Issue #23: Video banner ads
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Tip of the Week
Placing video within a banner ad has become very popular as broadband Internet connections become more prevalent. Many online advertisers have invested money in creating commercials, and would like to pass that creative on to their online audience. Recent advances in Macromedia Flash have made the creation of video banners and the streaming of online video much easier. You will need a digital version of your video. Acceptable formats include, MPEG, QuickTime, and AVI. Adding video can be done in Macromedia Flash or by using a third party Rich Media solution such as PointRoll, Eyeblaster, or Eyewonder.
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