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February 2, 2007, Newsletter Issue #42: Why track Flash interactions?
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Tip of the Week
Tracking clicks in your Flash banner ads is not the only thing you should track. Tracking interactions with the ad is another way to measure the ad's success, especially if your campaign is brand oriented. Creating rollover regions within the banner and tracking the number of users that roll over the ad is one way to determine if your ad not only being viewed but also attracting attention.
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