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March 30, 2007, Newsletter Issue #50: Do banner ads work?
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Tip of the Week
Yes, this is why they are still the primary vehicle for advertising online. When banner ads first came online, click through rates were very high. This has changed and click through rates can often times be disappointingly low, but that does not render banner ads ineffective. Utilizing newer technologies will help create a unique experience that will increase the click through rates. Better targeting technologies and ad placement on the web page also helps to increase ad performance.
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