July 7, 2006, Newsletter Issue #15: Holding a sweepstakes with your banner ad
Tip of the Week
Online sweepstakes and giveaways are a favorite method of increasing the interaction rate with your banner ad. Add the sweepstakes messaging to your banner ad and include a few form fields for people to enter their information such as their name and email address. If they can enter the sweepstakes directly from your banner ad, you will see a much higher click through rate than if they have to click through to your site to enter.
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