March 9, 2007, Newsletter Issue #47: How long of a lead time to anticipate when ordering a banner ad

Tip of the Week

When planning out your online advertising campaign, leave plenty of time to have your banner ads designed. A good banner ad designer keeps very busy, so give them a few days lead-time when ordering your banner ads. A few rounds of revisions are often necessary to get the banner ad to look and animate exactly as you intended. Overall 3 days lead-time should be given when ordering new banner ad creative from your banner ad designer.

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