Banner Ads Frequently Asked Questions

Recent Banner Ads Questions

Q. How do I create a expandable banner. I believe we need to create two swfs for that - one for before expansion and the other for after expansion.
But I am not sure about the communication between the two swfs. If i want it to expand on rollover, where is that rollover functionality taken care of. Please let me know how to continue from here.
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Q. I am wondering what the average CPM is and if there is anywhere that I can go, to see many company lists that have Banners and their pricing.
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Q. what kind of fonts should i choose in Banner ads? Which make them attaractive as well decent and create more attention of user?
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Jennifer Mathes, Ph.D.