Answer to this Question

Answer provided 4/11/2005 12:57:49 PM

Q. I am wondering what the average CPM is and if there is anywhere that I can go, to see many company lists that have Banners and their pricing.
thanks

A. CPMs will vary greatly based on the site or network you are going to run your banner ad on. Common CPMs for untargeted, Run of Network (RON) type advertising are $1-3. Targeted advertising, which generally will produce higher click through rates (CTR), can range from $5-$50 depending on the site. CPM rates are often negotiable, and usually will depend on the total dollar amount of your purchase.

One way we recommend looking at CPMs is to estimate your click through rate, then come up with a CPM you are willing to pay based on what a customer click to your website is worth. If you are willing to pay $1 per click, and you expect a .3% CTR, then you want to shop around for advertising no more expensive than $3 CPM. If your banner ads perform above your targeted CTR, you will be ahead of the game.

One place that does list pricing for different sites is
http://www.theadstop.com/

You might also look here:
http://www.adbility.com/WPAG/ba_network.htm

Thanks!
David
WebPencil.com

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