February 9, 2007, Newsletter Issue #43: Can Flash banner ads be seen by everyone?
Tip of the Week
No. Users have to have the Flash plug-in installed on their computers to see Flash banner ads. The plug-in is available for free from Macromedia. Most of today's browsers have the plug-in preinstalled. Almost all Internet users can see Flash banner ads. Most ad serving technologies will first check to see if the correct plug-in is installed and if not, serve a secondary banner ad such as a GIF banner ad that you provide along with your Flash banner ad.
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